Some of the well known cosmetic companies have very interesting starting points.
MAX FACTOR
Maximilian Faktorowitz – who would later be known as Max Factor
– played his greatest makeup trick on himself. Although he was the
official makeup artist to the royal court in Russia, he was Jewish
and wanted to escape the country with his wife and kids. But since he was
under constant surveillance, this was a huge challenge. So, thanks to a
brilliant makeup job, Max convinced the royal doctor that he has jaundice. This got him permission to recuperate in a resort town, from where he
fled the country.
THE BODY SHOP
Maybe you thought that
the green logo of The Body Shop was chosen to suggest an environment
concern of the company, but that is not true. In reality, when Dame
Anita Roddick founded the first The Body Shop store in the 1970s, green
was the only colour that
they could find to cover the damp, mouldy walls of the first shop. It was a happy concidence for
the brand, whose premise are that all
its products are derived from natural materials and inspired by things
Roddick had discovered on her various trips around the world.
BENEFIT
So we all know Benefit are the queens of double usage and
they proved this with their amazing ‘Benetint’ product – this product is a
stain that can be applied to the lips and cheeks to give a rosy fresh look that
wont budge all day. As it is concentrated you only have to use a few dots and
blend it out. Another tint that benefit created is ‘Posie Tint’ – this is a
pinkier shade than the deep red colour of the ‘Benetint’. This has more of a
gel consistency compared to he watery texture of ‘Benetint’.
Many people don’t know the history of this amazing
product. It was created in 1977 by Benefit’s founders after a local exotic
dancer requested a long-lasting pink liquid to stain her nipples for her
performance. If that isn’t a test of long lasting make-up I don’t know what
is!
REVLON
In 1932,
the United States was in the middle of one of the lowest points in the
country's economic history. During this time of the Great Depression, two
brothers named Charles and Joseph Revson had an ideea to create nail polish
using pigments instead of the normal dyes. They believed this would make the
polish last longer and would allow for a larger variety of colors. To come up
with their formula, they partnered with a local chemist named Charles Lachman.
Using the Revson name, plus an "L" for Lachman, they named their new
nail polish company "Revlon." Within 6 years, the 3 men had turned
Revlon into a million-dollar company, selling only their special nail polish.
LAKME
Lakmé, India’s very first
beauty brand, was born in 1952 as a joint venture between the Tata Group and the French cosmetic house Renoir. During the discussions, one of the young members
on the Renoir team mooted ( a adus in discutie) the name ‘’Lakmé’ for the first
time. There was an opera running in Paris at
that time, which was titled ‘’Lakmé’ and whose story was set in India. It
was about three Frenchmen fighting the British soldiers in the Sunderbans,
West Bengal, who sought refuge in a temple. The temple was of Goddess Laxmi
(Goddess of Wealth) and it was a derivation of this name that led to Lakmé.
Text source: thebeautygypsy.com, www.thebodyshop.com, www.ehow.com, www.glitterpussmakeup.wordpress.com,
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